Smarter Customer Engagement: From Reactive to Proactive - Taking Control of the Customer Experience

29 July 2015
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Smarter Customer Engagement: From Reactive to Proactive - Taking Control of the Customer Experience Image Credit: Openet

Openet, a global leader of real-time transaction management software and services has released a new white paper discussing the increasing demand from customers for more choice when it comes to using communications and digital services. In order to tap customer’s digital spend, Openet said that Operators need to examine how they are engaging with their customers and review if they have the systems in place that will drive personalized and relevant customer engagement.

The 'Smarter Customer Engagement: From Reactive to Proactive - Taking Control of the Customer Experience' white paper shares on how operators can use their most important asset to increase revenues, the four pillars for delivering personalized and relevant customer engagement and how real-time customer intelligence is providing deeper customer insight and driving context aware offers.

 

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