Openet Releases Research Report on Revenue Impact of Real-time Contextual Offers to Operators

18 November 2014
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Openet Releases Research Report on Revenue Impact of Real-time Contextual Offers to Operators Image Credit: Openet

Openet, a global leader of real-time transaction management software and services, has unveiled findings that Mobile operators can increase global data revenues by $47 billion by triggering upsell offers based on real-time customer context (e.g. usage information, application access, location, profile etc). This is one of the main findings from a survey of 87 operators carried out by Openet in October 2014. The operator survey report analyzes the revenue impact of real-time contextual offers and how operators expect to:

  • Increase offer uptake rates and data revenues with real-time contextual offers

  • Reduce churn and costs by further enabling the offers to be purchased and activated on the device

  • Reduce time to market by half to enable more tailored offers to be launched rapidly

 

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