Most service providers have apps and web pages these days and research shows that customers like them.
Openet has produced a Digital Engagement Playbook that delivers 12 strategies, with supporting real-world examples, that will help you turn a ‘customer-first, digital-first’ strategy into new revenues.
In this paper you will learn:
- How personalisation and context-sensitive offers can drive the success of new digital services
- How customers can become fans - ideas that will increase customer advocacy
- How telcos can become more relevant to their market and their customer through smarter engagement