Find Great MNO Service Innovation Ideas at the MWC 2016
There's plenty of data residing within Operators' operational and support systems that can be translated into actionable insights that help Operators deliver timely and highly personalized offers to subscribers. Contextual offers including location-based services are fueling new monetization opportunities for Operators and are contributing significantly to the increase of ARPU and subscriber satisfaction. More market updates on Contextual Offers.
Stand B51, Hall 7
AsiaInfo’s Veris RTI provides insights that enables Operators to respond to each individual customer at the right time via the right channel.
Stand 5G40, Hall 5
Fascinating demo to see at MWC - Perfecting customer experience with the right content in the right context to the right channel.
Starting with AT&T's sponsored data initiative to Bharti Airtel's sponsored OTT access, there's plenty of excitement in the sponsored data space. Whether Operators are boosting their mobile data take-up rates, augmenting their advertising revenues by working with merchants or partnering with content publishers to provide connectivity-bundled offers to subscribers, sponsored data has seen a string of early rollouts in 2015 and will continue to see many more this year. More market updates on Sponsored data.
Music streaming, mobile TV subscription with VoD add-on, cloud-based apps, VoLTE, WiFi calling and connected home service, all these bundled with voice, messaging and browsing data - this is what a typical data bundle will look like in 2016. At the same time, sharing of data is extended from people and devices to sharing of a single quota between fixed, mobile and WiFi. Operators are creating complex and highly customized plans. More market updates on Mobile Data Plans.
VoLTE and WiFi Calling were 2015's most popular rollouts, and Operators are marrying these two services to offer competitive IP-based voice plans for their retail and enterprise customers. Poised to take over from the traditional CS voice and give OTTs a run for their money, VoLTE and WiFi Calling are marking the comeback of telcos in a big way. More on rollouts of VoLTE and WiFi Calling around the globe.
Cloud-based, virtualized services, from BYOD schemes to M2M services, are accelerating businesses' time to market, reducing the complexities of managing massive IT systems and infrastructures while helping enterprises stay lean and agile in highly competitive environments. Enterprises are increasingly turning to Operators to provide them with the cloud-based platforms that they can plug in and operate anytime, from anywhere, on any device. More on Operator Cloud Services initiatives in the past year.
GENBAND’s Nuvia Unified Communications (UC) is a cloud-based white label solution that delivers carrier-class UC services including instant messaging, mobile applications and video conferencing.
Allot assures Quality of Service (QoS) and improves user productivity by managing performance challenges associated with cloud data centers and application delivery.
Stand 5G40, Hall 5
Comptel Digital Service Transformation takes CSPs on a journey towards virtualization in the cloud, with the cloud and from the cloud.
The combination of NFC capabilities, Operator wallet and mobile banking services together with carrier billing arrangements are turning Operators into new digital financial intermediaries. Operators have even started creating their own digital bank branches! More on recent deployments of Operator Payment Services and Carrier Billing.
With VoLTE picking up pace, rich communication services(RCS) is poised to redefine Operators' communications offering for both retail and enterprise sectors, driving new service experience for users via real-time, rich media features such as video calling, file transfers, location updates, contact-info sharing, instant messaging and white-boarding. More market updates in the RCS space.
With video consumption on mobile devices skyrocketing, Operators are starting to offer their own over-the-top mobile TV channels, latest being the much talked about T-Mobile US' BingeOn service. Multiscreen capabilities combined with one-click access to a vast collection of on-demand and subscription services are paving way for plenty of action in this space. More market updates for Operator Video service rollouts.
WiFi is back in full force. And why not? This last 24 months saw sales of WiFi-only devices increasing, WiFi calling deployments accelerating, and smartphone users becoming more and more dependent on WiFi as they consume higher amounts of bandwidth. Operator WiFi services, including WiFi roaming is reaching its tipping point, and this year is poised to see the bundling of WiFi (for e.g. WiFi Passes, Unlimited access at Operator Hotspots, inflight WiFi allowances and venue-based WiFi access) across standard mobile data packages becoming a common feature. More market updates for Operator WiFi services.
Doors, windows, thermostats, lighting, air-conditioning, washing machines, fridges, TV sets, cars, children and pets - all these are now being watched, reported and 'managed' by the Operator. Operators' IoT platforms are today able to integrate any 'thing' or anyone, providing subscribers with real-time monitoring and control - 24 hours a day - for individuals, households and enterprises. Check out all the innovation that is taking place in the Operator IoT/M2M space.
Stand 5G40, Hall 5
By making IoT into a natural, but revolutionary extension of current digital services, Operators can play a bigger role and capture their true potential in IoT.
The key to mobile data service innovations are charging and billing capabilities that are able to converge various mobile services - from traditional voice and SMS, to data and content plans to even IoT/M2M bundling, account for these services at KB level in real-time across all networks, manage global services and provide real-time analytics and control for service providers. More updates on Billing Support Systems.
Stand 5G40, Hall 5
By redesigning data product portfolios again and again in accelerating cycles, CSPs can stay relevant with their offering to generation cloud customers.
The MNO Innovation Guide is intended to assist Mobile Network Operator representatives visiting the MWC 2016 to catch up on service innovations in the mobile space especially services that were most deployed throughout last year and which are the fastest growing.
The MWC 2016 concluded successfully on the 25th of February 2016. In case you missed it, here's our photo gallery that captures all the sights and scenes from the event.
See you again next year with MWC 2017 MNO Innovation Guide.