Norway-based Telenor and Sweden's TeliaSonera have formed a joint venture to consolidate their Danish mobile operations where the parties will own 50 percent each, gearing toward stronger revenues and profitability. The new entity will have a combined mobile subscriber base of around 3.5 million, market share of approximately 40% and an expected revenue of more than DKK 9 billion. A new CEO will be appointed to head the new company.
The consolidation of both the operators' operations in the areas of distribution, sales & marketing and call centers, general & administrative cost and network and IT could save DKK 800 million, with full effect from 2019. Integration costs are expected at around DKK 0.8 billion during 2015-2017. Both companies are also confident that the consolidation will benefit customers in Denmark, providing a larger distribution network as well as improved network connectivity and performance.
Robert Andersson, EVP and Head of Region Europe, TeliaSonera
We are making a necessary and natural move by forming a joint venture with Telenor building on the network partnership we already have with them. By joining forces we can secure investments in Denmark, to the benefit not only of our customers but to the Danish society as a whole
Kjell Morten Johnsen, EVP and Head of Telenor Region Europe
Competition in Denmark is intense and we face continued pressure on revenue growth and profitability, making consolidation inevitable. By combining the assets and customer bases of Telenor and TeliaSonera in Denmark, the joint venture will become a robust operator. We will be able to offer our customers a high-quality network with outstanding connectivity and the best customer experience in Denmark
