Swisscom announced that the Swiss retailer Coop will acquire its 50% share package in the online marketplace Siroop on first of May.
Launched in 2016 by both the companies, Coop plans to consolidate the online marketplace with its own Microspot sales channel and thus benefit from synergies. Siroop and Microspot will now be consolidated under a single brand to capitalise on additional growth potential.
This realignment is aimed at capitalising on know-how and market presence and boosting market positioning in the online trading business. It should also eliminate duplication of effort and create synergies.
Swisscom is selling its shares to Coop to enable the consolidation, and will remain involved as technology and sales partner.
