Singtel subsidiary Amobee, a global digital marketing technology company, this week announced the completion of the acquisition of Turn, a leading provider of a global technology platform for marketers and agencies, for an enterprise value of US$310 million.
Headquartered in Silicon Valley, Turn offers advanced data and analytics solutions through a data management platform (DMP), allowing marketers to better understand customer interactions across ad formats and devices. Turn further operates a demand-side platform (DSP) which provides programmatic buying capabilities that automate the process of buying digital ads in real time across video, mobile and display for major brands including KraftHeinz, Toyota and L'Oréal USA.
The combination of Amobee and Turn will offer marketers, agencies and brand clients, which include Airbnb, Dell EMC and Lexus, a more comprehensive and efficient marketing technology platform.
Samba Natarajan, Singtel's CEO of Group Digital Life
The acquisition of Turn underscores Singtel’s commitment to grow and scale Amobee to become a global digital marketing leader. With the acquisition of Turn, Amobee now offers marketers an independent, end-to-end advertising and data management platform across all channels, formats and devices, as well as access to proprietary Amobee Brand Intelligence insights, advanced analytics and media planning capabilities.
Kim Perell, CEO, Amobee
The powerful combination of Amobee and Turn addresses the rapidly changing digital marketing landscape. Together, we will bring marketers the most innovative, efficient, and data-driven approach to better understand and reach their customers, and enhance the way they engage them on a global scale.
