Philippines' Mobile Operator, Globe Telecom retains its number one postion in the postpaid segment in the country based on revenue market share, posting P7.8 billion in the first quarter of 2015. The Operator claims that the revenue figures show it has cornered the mobile postpaid segment with a share of 57.8%, leaving other major Operators in the country, Smart and Sun with a revenue share of 24.6% and 17.6% respectively. The Operator said that it has been consistently growing its postpaid business both in number of customers and ARPU (average revenue per user), two indicators of customer preference and stickiness to the network.
Providing access to the Filipino digital lifestyle, Globe has launched the new postpaid myLifestyle Plan, allowing customers to fully embrace the digital experience with data and exciting content using mobile phones.
Globe Senior Advisor for Consumer Business Dan Horan
Clearly, mobile postpaid is a segment that Globe has long dominated over many years. Since 2012, Globe led the mobile postpaid business with a consistent revenue market share of 58% on a 2-player market. Our leadership in the postpaid business is clearly unprecedented, underpinned by sustained growth in this segment and our breakthrough offers and innovations attracting new customers.
Erli Valdez, Vice President for Postpaid Business at Globe
The myLifestyle Plan was a significant growth driver of postpaid revenues and customer base in the first quarter of 2015 as it perfectly caters to our customers' digital lifestyles. With the myLifestyle Plan, they get a postpaid plan made for the way they live today, giving them a full smartphone experience with focus on data usage. The myLifestyle Plan is set to become an invaluable life tool to allow our customers to enjoy a world of digital content that is built the way they live now.