EE in its first quarter results announcement, said that it boasts the highest number of 4G net adds in Europe, extending its lead as Continent’s biggest 4G operator. EE's 4G which makes up 96% of all new connections, recorded net customer adds of 1.7m, reaching a total 9.3m customers with a huge 224% increase compared to the same period last year. In addition, the Operator has signed 7,700 medium and large companies using its 4G including Uber, Gant UK, Rotary Watches, Norfolk Constabulary and Suffolk Constabulary. The operator said that its on track to reach its target of 14m 4G customers by year end.
Despite the strong momentum in the 4G uptake, EE saw a decline in its operating revenue, generating £1.5 billion during the three months to 31 March, a marginal 1.1% decrease compared to the same period last year. EE's postpaid mobile, including M2M delivered 111k net adds during this period. The postpaid segment dominated with 61.5% of total lines, delivering seven times higher ARPU than prepaid, said EE. However, EE's Prepaid base reduced by 195k, with revenue trend in line with industry shift towards postpaid.
Neal Milsom, Chief Financial Officer of EE
We are delivering strong, consistent commercial performance by giving our customers the best mobile voice and data network experience in the UK. As much of the UK market now has smartphones, we are leading the charge into new growth areas by cross-selling our innovative range of connected products including 4G tablets, 4G WiFi, fixed broadband and EETV to our existing customers.
