Info Image

AT&T's Mobile Share Plans Increased 72%, No-Device-Subsidy Plans Key to Reduced Churn

At&t Quarter One 2015 Earning Results

AT&T's Q1 2015 earnings results saw solid performance with strong wireless net adds with lowest first-quarter postpaid churn. AT&T's consolidated revenues totaled $32.6 billion, which included a marginal 1.8% increase in wireless revenue and a 1.2% decline in wireline revenue.

During the quarter, the Operator continued to reposition its wireless postpaid smartphone market with no-device-subsidy - AT&T Next and Mobile Share Value plans, while also expanding growth opportunities in areas such as tablets and connected devices. AT&T posted a net increase in total wireless subscribers of 1.2 million, led by gains in postpaid and connected devices. The 2nd largest operator in the US added 441,000 postpaid subscribers and had 945,000 connected device net adds, including 684,000 connected cars. 

According to AT&T, Mobile Share accounts increased 72 percent year over year, which represent more than 70 percent of postpaid base, of which 20 percent of the accounts are 15 GBs or larger. The growth in the mobile share plans however, saw a reduction of 3.7% in the operator's service revenues.

Randall Stephenson, AT&T chairman and CEO 
The first quarter was a significant step in a transformative year for AT&T. The repositioning of our wireless customer base to no-device-subsidy plans drove industry-leading postpaid churn. IP technologies continue to transform our wireline operations, expand our broadband base and drive strong demand for strategic business services. Plus, we established a good foothold in the Mexican wireless market with our acquisition of Iusacell and we are on track to close our acquisition of Nextel’s Mexico operations shortly. 

NEW REPORT:
Next-Gen DPI for ZTNA: Advanced Traffic Detection for Real-Time Identity and Context Awareness
Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

PREVIOUS POST

Telefonica's Net Profit Fell 8.5% in 2015 from One Off Restructuring Costs

NEXT POST

T-Mobile Records 1.8 Million Net Adds & Low Churn at 1.3% for Branded Postpaid