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Globe Telecom Saw Shift Among Subscribers to Digital Lifestyle, Records 23% Growth in Mobile Data Business

Globe Telecom Saw Shift Among Subscribers to Digital Lifestyle, Records 23% Growth in Mobile Data Business Image Credit: Globe

Globe Telecom has reported strong gains in profit and revenue in 2014, backed by solid performances across all its business units. The second largest mobile operator in Philippines saw an uplift in its mobile data business in 2014 and reported a double-digit growth in mobile browsing and data revenues on the back of continuous demand for data services, popularity of data-driven products and applications, and the continuing shift among consumers to digital lifestyles. Mobile browsing and other data revenues reached P14.3 billion, up 23% from P11.6 billion in the previous year, accounting for 18% of total mobile service revenues and posting higher revenue contributions to overall mobile business. Globe is confident that data and content will define mobile usage in 2015.

As part of its digital roadmap to provide customers a differentiated content experience, Globe launched its partnership with HOOQ, a start-up joint venture between Singtel, Sony Pictures Television, and Warner Bros. Entertainment, to become the first telecom company in Asia to offer a video-on-demand service available across multiple devices. With HOOQ, Globe customers get online streaming access and an offline viewing option to top Hollywood and Filipino movie and television content via computers, smartphones, and tablets. Over 10,000 movies and television episodes and TV shows are available in HOOQ’s extensive media library. Local film and TV content will also be available through partnerships with the country’s top studios, such as GMA Network, Viva Communications, Regal Entertainment, and ABS-CBN. 

Globe President and CEO Ernest Cu
Content through on-demand services will be king. Rich media content such as video and music streaming will define the use of mobile, either through smartphones or tablets, toward a “multi-channel experience” as they are accessed simultaneously through multiple devices. The Internet of Things will also dominate the lifestyle of many. This encompasses multiple aspects of everyday living, such as mobile commerce, mobile advertising, health monitoring through wearables, GPS-controlled mobility, and machine-to-machine connectivity, among others. 

Peter Bithos, HOOQ Chief Executive Officer and former Globe Telecom Chief Operating Advisor
The Philippines is a natural first market for us. Filipinos’ dual love of local and Hollywood content combined with their digital savviness makes the Philippines a perfect place for us to start. Our partnership with Globe Telecom helps us bring Philippine customers a premium video service and new form of entertainment that combines the best of Hollywood, Asian and Philippine video content across all devices.

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Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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