Britain's biggest mobile operator EE in its third quater results announcement said that its 4G customer base went up fourfold year-on-year (yoy) to 5.6m, recording its highest quarterly 4G net adds to date. EE said that 82% of all new postpaid customers selected 4G of which a third opted for double speed 4GEE Extra.
EE's Mobile ARPU (mobile average revenue per user) has witnessed a steady increase of 1.6%, with the share of data (non-text) revenue posting a growth of +6 ppts year-on-year to 49% of ARPU compared to the same quarter last year.
EE showed an impressive Q3 postpaid mobile net adds of 178k including machine-to-machine (M2M) connections, bringing its total number of mobile connections to 31 million. However, EE's prepaid base reduced by 169k, a trend observed in the industry which is seeing a shift towards postpaid subscriptions, said EE.
Neal Milsom, Chief Financial Officer of EE
We are delivering consistent underlying performance in a highly competitive environment while continuing to face significant regulatory pressure on our revenues. We are investing to further innovate on behalf of our customers by delivering not just the best network but also improvements in customer service, a range of attractive EE branded devices, Shared Plans, and soon EE TV.
