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NTT Invests in BLE-based Location Tracking Startup TrackR

NTT Invests in BLE-based Location Tracking Startup TrackR Image Credit: Ericsson

NTT DOCOMO Ventures has invested in TrackR, a U.S.-based start-up company that provides BLE1 item tracking devices for location tracking.

Recently, BLE item tracking devices and related services have become widely used, as many smartphones now support the technology. BLE is used for asset management and monitoring services, as well as to extend features of connected devices.

TrackR provides BLE item tracking devices and a related smart phone app. The application detects a BLE beacon signal emitted by the device, and users can locate personal items to which the item tracker is attached.

TrackR also provides the Crowd Locate network. By using the network, users can receive a notification when their lost personal items are found to be in the range of any of the other hundreds of thousands of TrackR app users. This network will work even better as more users join the TrackR community. TrackR already shipped over 5 million item trackers, so we can expect further expansion of use.

NTT DOCOMO already utilizes the TrackR item trackers for asset management solutions. NTTDOCOMO Ventures is expecting TrackR to contribute to creating new value in this field.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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