Global smartphone shipments fell 3 percent annually to reach 341 million units in the second quarter of 2019, according to the latest research from Strategy Analytics.
Global smartphone shipments continue to stabilize. Samsung maintained first position with 22 percent global smartphone marketshare, Huawei surprised with 17 percent, while Apple held 11 percent marketshare in third place.
Linda Sui, Director at Strategy Analytics, said, “Global smartphone shipments dipped 3 percent annually from 350.4 million units in Q2 2018 to 341.4 million in Q2 2019. The global smartphone market has declined again on an annual basis, but the fall is less severe than before, and this was the industry’s best performance for over a year. Global smartphone shipments are showing further signs of stabilizing, due to relatively enhanced demand in major markets like China. The outlook for the second half of this year is improving.”
Neil Mawston, Executive Director at Strategy Analytics, added, “Samsung shipped 76.3 million smartphones worldwide in Q2 2019, jumping 7 percent annually from 71.5 million units in Q2 2018. Samsung has lifted its global smartphone marketshare from 20 percent to 22 percent in the past year. Strong sales in midrange and entry segments increased Samsung’s shipments, but its profit margin declined due to fierce price competition.”