Samsung Closes in on Xiaomi for Top Spot in India, says Strategy Analytics

Samsung Closes in on Xiaomi for Top Spot in India, says Strategy Analytics Image Credit: Strategy Analytics

According to the latest research from Strategy Analytics, India smartphone shipments grew 3 percent annually to 35.6 million units in the second quarter of 2019.

Xiaomi retained first position, but a resurgent Samsung is closing the gap in second place. Vivo and OPPO lost marketshare, as Realme made significant gains.

Neil Mawston, Executive Director at Strategy Analytics, said, “India smartphone shipments grew 3 percent annually from 34.5 million in Q2 2018 to 35.6 million in Q2 2019. Growth was driven by generous discount schemes promoted by online retailers such as Flipkart. India today remains one of only a handful of growth markets among the global smartphone industry.”

Woody Oh, Director at Strategy Analytics, added, “Samsung is on a recovery path and its smartphone marketshare has risen sharply from 23 percent in Q2 2018 to 26 percent in Q2 2019. A portfolio refresh undertaken by Samsung last year, and its ‘India first’ strategy, have been central to the firm’s resurgence in the second quarter.”

Rajeev Nair, Senior Analyst at Strategy Analytics, added, “Realme is a rising star and its India smartphone marketshare has jumped from zero to a record 8 percent in the past twelve months. Realme, an OPPO offshoot, is seeing surprisingly strong demand for its affordable Android models such as 3 and C2.”

Neil Mawston, Executive Director at Strategy Analytics, added, “While Chinese vendors, like Realme, are surging, we note the pool of local Indian smartphone brands has been nearly wiped out and their collective marketshare in the country today stands at less than 3 percent. Indian smartphone makers, such as Micromax and Lava, have completely failed to win in India and the outlook for them in 2020 is bleak.”

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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