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Mobile Makes Up 100% of Facebook Visits in Nigeria

Mobile Makes Up 100% of Facebook Visits in Nigeria Image Credit: Facebook

Facebook reports that 16 million Nigerians visit the social media platform every month with 100% of them coming from mobile. The figure is supported by the fact that Nigeria has one of the highest mobile penetration in Africa. It also boasts the continent’s highest smartphone adoption after South Africa. 

According to Facebook, given the fact that up to 77% of Nigerians on Facebook use their mobile device to discover new products and services, it intends to encourage small businesses to leverage its platform to create more compelling mobile-based marketing campaigns. The company has recently hosted a round table with small and medium sized enterprises from Ghana and Nigeria as part of its effort to support entrepreneurship in West Africa. 

Facebook wants to connect five billion of the world's seven billion people through its social network by 2030, up from its current 1.59 billion.

Nicola Mendelsohn, Vice President, EMEA, at Facebook
For us, Friends Day in Nigeria was about hearing the stories of our community using Facebook our platform to grow and connect with others. We have made amazing progress over the past year.  We’re only 1% done in Nigeria and inspired to do even more in this fast-moving, mobile first country.

Nunu Ntshingila, Head of Africa for Facebook
This is the year we deepen our partnerships with Nigerian businesses. We’re committed to Nigeria, and during this visit we shared insights with our business and agency partners on how to deliver personalised marketing, at scale, where people are – on their mobile phone.  

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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