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Asians, Southern & Eastern Europeans More Likely to Share Personal Data in Return for Personalized Services from MNOs

According to a new study examining attitudes across ten countries towards sharing data, Norwegians are the most sceptical about their sharing personal data, according to a study conducted by Telenor Research. Researchers asked 5100 consumers from ten countries in which Telenor operates: Norway, Sweden, Denmark, Serbia, Hungary, Bulgaria, Pakistan, India, Thailand and Malaysia about their attitudes towards sharing personal data in return for receiving more personally customized goods from service providers.

In Asia, southern and eastern Europe, people were positive about sharing their personal data - while Norwegians were more restrictive. According to the survey, six out of ten Norwegians believe that too much data is collected, and seven out of ten are afraid that data is used for purposes other than those intended. The survey shows that in Norway half of them are positive about personalized services, while just three in ten consumers are willing to share their personal data.

Other interesting facts from the findings;

In Norway, 5 out of 10 consumers believe that apps and Internet services should be customized to suit their needs and interests, while just 3 out of 10 people in Norway are willing to share their personal data. 

In Asia, 8 out of 10 consumers believe that apps and Internet services should be customized to suit their needs and interests. 7 out of 10 people in Asia are willing to share their personal data. 

In central and eastern Europe, 8 out of 10 consumers believe that apps and Internet services should be customized to suit their needs and interests. In this case, 4 out of 10 people responded that they are willing to share their personal data.

Six out of ten people in Norway and Europe responded that they are pragmatists, i.e. they are concerned about their personal data, but are still willing to make their personal data available in return for receiving certain benefits.

In Asia, nearly 9 out of 10 people are pragmatists and are willing to make their personal data available for use in return for certain benefits.

38 per cent of Norwegian respondents stated that they are more willing to share data in return for personalized customer services, 31 per cent are willing to share their data to receive personalised apps and Internet services, and just 15 per cent want to share their data to receive personalized advertising.

Berit Svendsen, CEO of Telenor Norway
Personal data is like money in the worldwide digital economy. It’s the digital source of asset that must be protected. At the same time, it’s dead capital if it can't be used. To manage these valuable assets in an appropriate manner, we must have full transparency.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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