The largest mobile operator in Thailand, dtac recently celebrated its 4G roll out in Bangkok and more than 40 cities across Thailand. The event which was supported by over 1000 of its employees, also saw the company welcoming its new CEO, Lars-Åke Norling. The company believes that with the installation of more than 6,700 3G and 4G base stations as of the end of March 2015, dtac customers can enjoy a smooth and seamless mobile internet experience on its network. It claims to have over 970k 4G customers to-date since its launch in May last year.
dtac with its 15 MHz spectrum on 4G, targets to grow into the largest data network in the country by expanding the 3G network to cover 95% of Thailand’s population. The company targets to have 2.5 million 4G subscribers and aims to have 60% of dtac customers using mobile internet by the end of this year.
Lars-Åke Norling, dtac CEO
We expect our 4G subscriber base to reach 2.5 million by the end of 2015. Currently, the overall average data usage of dtac users is 4.2 GB per person per month, and 1.75 million of our total subscribers already have 4G-capable smartphones. So, we plan to further stimulate the market to get all customers with 4G-ready smartphones to start using 4G service by the end of 2015. 2015 will be another year of dtac success that dtac sets an ambitious goal to gain 2.5 million 4G users by the end of the year. dtac has got the momentum to leap for the next big things..
