The growth in mobile data traffic makes it the most connected New Year ever as customers went online to wish their friends and family happy New Year and shared their celebrations, said Vodafone on its 30th anniversary of the first ever mobile phone call made on the Vodafone network. Vodafone also noted that the New Year saw a massive rise in the use of social media and streaming services on the Vodafone UK network with customers using about 50% more mobile data than the same period last year.
According to Vodafone, customers are increasingly checking news and sport results online, accessing social media sites and sharing photos via their mobile devices. Sport, and in particular football, dominated the top monthly mobile data events of 2014. In the single busiest hour, the equivalent of approximately 200 million web pages showing live football scores were viewed by customers. At the same time, 4G customers streamed more than 35 million hours of music on Spotify over the last year, with average listening time for an active Spotify user of 20 hours a month.
Vodafone UK Head of Mobile Networks Petek Ergul
2014 broke all previous records for the amount of data which travelled across our network. From a single call 30 years ago, we now carry tens of thousands of terabytes of information. The continued success of our 4G plans, which offer customers a choice of leading content, coupled with our investment of more than £1 billion on the network and services played a big part in this growth. For example, our 4G customers streamed more than 35 million hours of music on Spotify over the last year, with average listening time for an active Spotify user of 20 hours a month.
