Telstra anticipates mobile data traffic on its network to be 30% higher on the Telstra Mobile Network than last Christmas as more Aussies than ever connect by sharing pictures, video or text messages and checking in via social media on their existing and ‘just-delivered-by-Santa’ digital devices. The Australia largest mobile operator also predicts a 300% increase in data traffic between 11pm and 1am during the eve of new year.
According to Telstra, it has made preparations to cater for the anticipated surge and is looking forward to helping Australians make great connections during the 2014 festive season over the best mobile network. The operator also noted that it has over the past 12 months improved its 4G network and added new 4GX technology to help its customers connect faster, more easily and in more places.
Scott McGibbony. Director, Mass Market Mobiles at Telstra
Our predictions show customers are enthusiastically using this new technology and we expect the numbers of picture and video messages sent this year to increase on previous years. We’re expecting more people to pick up the phone this Christmas to check in with family and friends and should see around 175 million calls made over our mobile and fixed networks – a 10% increase on last year - with more than 57 million calls expected on Christmas Eve alone. Tablets and smartphones are proving to be Santa’s hottest deliveries this year and now, unwrapping Telstra digital devices comes with a peace of mind guarantee thanks to real-time data usage alerts. The alerts help you keep control of data usage with reminders sent at 50%, 85% and 100% of your data cap and a reminder to top up if required. This is especially useful for customers with new devices who may not be experienced with managing data usage