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Cross Platform and Mobile Advertising Market to Grow to USD76 billion by 2018

Cross Platform and Mobile Advertising Market to Grow to USD76 billion by 2018 Image Credit: PCC Mobile Broadband

A new study at ReportsnReports forecasts the cross-platform and mobile advertising market to grow at a CAGR of 38.3% from USD 15.13 billion in 2013 to USD76.57 billion in 2018. The report "Cross-Platform & Mobile Advertising Market by Solutions (Campaign, Delivery, Reporting & Analytics, Proximity), by Advertising (Search, SMS/MMS/P2P Messaging, Rich Media, Coupons, In-App) - Worldwide Market Forecasts and Analysis (2013 - 2018)" says that Asia Pacific is expected to lead in terms of market size while MiddleEast and Africa(MEA) and Latin America (LA) are forecast to experience rapid growth in coming years.

ReportsnReports attributes the segment's growth to the widespread adoption of smart devices and the availability of solutions that enable advertisers to deliver their content across multiple devices - from laptops to smartphones and tablets. As the wearables and newer more connected 'things' join in the internet-of-things (IoT) space, including digital display platforms in connected cars, mobile advertisers can reach their audiences on unlimited number of 'channels' and with cross-platform advertisement, the message and content can be better managed and aligned to each end-recipient and real-time attributes including present location and proximity to events.

According to ReportsnReport, companies such as 4info, Amobee, AOL, Apple, Drawbridge, Facebook, Google, Inmobi, Jumptap, Millennial Media, Microsoft, Mojiva, Nokia, Rhythm, Tapad, Telenav, Valueclick and Yahoo! are some of the key players in this segment. More information about the players in this segment, and thorough analysis of the segment including its revenues, growth and industry landscape are covered in this report. The report also highlights some of the challenges that need to be addressed to ensure higher adoption of mobile advertising by more marketers and enterprises, including the complexities of managing cross-platform ad delivery and assurance of privacy and security of mobile transactions. 

Author

Executive Editor and Telecoms Strategist at The Fast Mode | 5G | IoT/M2M | Telecom Strategy | Mobile Service Innovations 

Tara Neal heads the strategy & editorial unit at The Fast Mode, focusing on latest technologies such as gigabit broadband, 5G, cloud-native networking, edge computing, virtualization, software-defined networking and network automation as well as broader telco segments such as IoT/M2M, CX, OTT services and network security. Tara holds a First Class Honours in BSc Accounting and Finance from The London School of Economics, UK and is a CFA charterholder from the CFA Institute, United States. Tara has over 22 years of experience in technology and business strategy, and has earlier served as project director for technology and economic development projects in various management consulting firms.

Follow Tara Neal on Twitter @taraneal11, LinkedIn @taraneal11, Facebook or email her at tara.neal@thefastmode.com.

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