According to TechNavio's latest report on Mobile Value Added Services, the global Mobile VAS market is expected to grow at a CAGR of 10.62% from 2013 to 2018. TechNavio, a leading technology research and advisory company, published this and other findings on the mobile VAS market in the 'Global Mobile Value-added Services (VAS) Market 2014-2018' report.
TechNavio defines the Mobile VAS as beneficial mobile services that are offered by mobile service providers on top of the traditional voice service. SMS is one of the earliest and most common service from the VAS segment. With the phenomenal growth in the data networks, telecommnications service providers were able to roll out various new add-on services, resulting in the rapid growth of innovative VAS offerings. TechNavio lists the following VAS sub-segments that have experienced rapid take-up among subscribers of mobile internet service, one of the key segments within the VAS - mobile email and instant messaging (IM) services, mobile application, mobile advertising, mobile music, mobile games, mobile commerce, mobile location-based services (LBS), mobile video, mobile images, mobile publication and learning, mobile infotainment, mobile social networking, mobile governance, and mobile health services.
In its report, Technavio covered the market landscape, the growth of various segments, the revenues and a host of other highly insightful details on the global VAS market in addition to the analysis of the players which includes America Movil, Apple, AT&T, BlackBerry, CanvasM Technology, Comviva Technology, Google, InMobi, KongZhong, OnMobile and One97 Communications.
