Strategy Analytics, a provider of advisory services, consulting and market intelligence released key highlights on the mobile media services market in its latest repport, "Strategy Analytics' forecast, Global Mobile Media Forecast: 2001-2018" predicting the segment to hit revenues of USD236 billion in 2013. Strategy Analytics expects the sector to grow steadily over the next 5 years to reach USD380 billion in 2018. The mobile media services have grown in tandem with the widespread use of mobile devices, the increased coverage of high-speed broadband connection and the advancement in the design and delivery of mobile content.
According to its statement, the consumer mobile media services which covers content and services consumed over mobile devices (excluding tablets) such as handset browsing, mobile applications, mobile games, mobile music, mobile video, mobile TV, ringtones, wallpapers and alerts will contribute to mobile operators revenues as much as USD254 billion or 67.3 percent of total mobile media revenue by 2018. Strategy Analytics expects most of the revenue to come from advertisements, as mobile devices provide advertisers a powerful platform on which they can deliver their messages, customize the content to the needs of their target market and push these in real-time. Strategy Analytics said that it expects mobile advertising to reach USD41 billion by 2018 and account for 11% of mobile media revenue.
More details of the report is available here.
"Across all regions consumer appetite for browsing the internet, social media, apps, games and consuming rich media content like video and music on their mobile phones shows no sign of abating. However, we expect less mature mobile markets, where a large portion of users have basic or feature phones and remain served by 2G networks, to exhibit the strongest growth in mobile media revenue. Therefore, in these markets the challenge remains driving mobile media growth through casual data tariffs or service orientated pricing, particularly as low priced smartphones become increasingly available. "
- Nitesh Patel, Director of the Wireless Media Strategies (WMS)
"Mobile is becoming a core part of the digital advertising mix, accounting for around 14% of digital ad revenue in 2013. Advertiser spending on mobile phones, mainly smartphones, will continue to catch up with consumer mobile media usage as the growing momentum behind programmatic buying simplifies ad-buying within mobile media. Importantly, as more brands and retailers optimize the mobile commerce experience an increasing proportion of mobile users will use their phone to make purchases, enhancing the benefit of mobile advertising."
- David MacQueen, Executive Director of Apps and Media at Strategy Analytics
