The study listing the following major areas where the use of apps is expected to rise steadily:
Mobile Gaming - Popular games include Angry birds (Rovio), Candy Crush (King), Clash of Clans (Super cell) and Line. Other gaming apps popular in India include the apps from Apple's Game Center and Window's Xbox Live.
Mobile TV - With 400% growth rate in viewership for India's operators, Mobile TV is becoming a well known entertainment alternative for Indians. Pay-TV and Internet TV operators are moving to offer more content and access on mobile devices via their own apps,for example, the DishOnline apps for Dish TV. In addition, YouTube apps is also hugely popular, accessed by 35% of smartphone users while Apple's iTunes comes out top for the Music segment.
Messaging and Social Networking - Popular IM services include Apple's iMessage, BlackBerry's BlackBerry Messenger, Window's Live Client and Android's WhatsApp and Snapchat. For enterprises, real-time collaboration is taking place via apps such as Yammer and SalesForce Chatter as well as Microsoft Lync. Google+, Skype, Facebook and Twitter Apps continue to be the top league players in this segment.
The study also listed a number of challenges for monetization, which include device compatibility, price points and bandwidth issues. The limited coverage of 3G and 4G, the high power consumption needed for mobile TV viewing and the price sensitivity among Indian consumers require more innovative approaches to improve monetization for network operators as well as content providers and apps makers.
