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5G Represents Opportunity to Disrupt Normal Churn Patterns, says Strategy Analytics

Operators and Device Brands Covered in the Report Image Credit: Strategy Analytics

According to the latest research from Strategy Analytics, while awareness of 5G is high, there is a potential risk for operators as premium customers who buy flagship devices are most likely to switch mobile provider when they buy a new device.

Other Key Findings;

 - More Reliable, Better Quality Connectivity Tops 5G Wish List

 - Asian Americans top willingness to pay more for 5G

 - 1 in 4 list 5G as an important feature but 1 in 5 Don’t Yet See a Need or will Wait till 5G Proven

 - Those most familiar with 5G also seek Balance and a Better Way to unplug/manage time

 - Premium Flagship Buyers $1000+ who replace annually are most at risk of churning and being targeted by mobile competitors, creating both risk and opportunity for US carriers.

Strategy Analytics consumer insights team developed and analyzed results of an online survey with 2,500 smartphone owners using a US nationally representative sampling of owners 18-64 years.

David Kerr, SVP, Strategy Analytics
More reliable connectivity, supporting high quality connections even in busy locations and Guaranteed Better Quality network service are top priorities overall. Less lag time is significantly more important for Gen Z customers.

Susan Welsh de Grimaldo, Director, Strategy Analytics
5G represents an opportunity to disrupt normal churn patterns with the most valuable customers who spend most on devices and on service indicating a willingness to switch mobile operator when they buy their next smartphone.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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