Current Analysis, a leading provider of timely, practical market intelligence and advice for the global IT and telecom industries, reveals its analysis on new and emerging carrier service innovation models that are breathing life back into the mobile access business.
The findings by Current Analysis’ Innovation IMPACT team of analysts, also points to the fact that carriers are giving up on LTE premium pricing in pure access terms after a number of early attempts to retain value in Asia Pacific and Europe have failed. Nevertheless, they have noted a small but significant revolution in go-to-market models for LTE in the U.S. to Asia Pacific and Latin America.
By the very recent events, Current Analysis has highlighted that carriers are building two-sided business model for mobile data, such as AT&T’s Sponsored Data service and China Mobile Hong Kong's 2cm. Also, other carriers such as KT, with its new Olleh service, are bringing Multimedia Broadcast Multicast technology to the forefront for a content viewing experience differentiation.
![Peter Jarich, Vice President, Consumer Services and Infrastructure for Current Analysis [cerdit:Current Analysis]](http://www.currentanalysis.com/images/analysts/jarich/jarich-100143.jpg "Peter Jarich, Vice President, Consumer Services and Infrastructure for Current Analysis [cerdit:Current Analysis]")
“Beyond access offerings, exploring the potential of secondary, ad-funded and freemium models to secure the profitability of the mobile access business are very much on trend,” said Peter Jarich, Vice President, Consumer Services and Infrastructure for Current Analysis. “Carriers are clearly ready to start thinking outside the box, and it’s heartening to see this level of experimentation and innovation in such a highly strategic area.”
"For a disciplined study of innovation, the failures are just as valuable as the success stories,” stated Emma Mohr-McClune, Service Director, Global Consumer Services for Current Analysis. “Carriers are looking to uncover and adopt best practice in the context of their own markets.”
