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F2P(Free to Play) Monetisation Strategy Pushes Digital Games Market to Reach $100B by 2017, says Juniper Research

F2P(Free to Play) Monetisation Strategy Pushes Digital Games Market to Reach $100B by 2017, says Juniper Research Image Credit: Juniper Research

A new study from Juniper Research has found that revenues from the global digital games market are set to reach the $100 billion milestone by the end of this year.

Contrary to previous concerns, the PC market has seen reinvigoration via F2P (Free to Play) games. Coupled with the continued growth of mobile, the industry will see total revenues reach $132 billion by 2021, according to the market research firm.

Juniper Research said that the outlook for the mobile industry is positive. Publishers are now seeking to integrate in-game advertising. The research found that this will be most effective when users opt-in; watching a short video to provide players with additional in-game credits can be marketed alongside paid options for an ‘ad-free experience’.

The research noted rapid adoption of the F2P monetisation strategy on PC devices, where consumers are enticed into accessing a game which is free, before developers harness the freemium model; popularised by mobile games, in order to accelerate spend, with this accounting for almost 80% of the platform’s revenues by 2021.

“Juniper believes there is further opportunity for F2P on PC; particularly in Western markets; as well as console, with digital platforms such as Xbox Live playing host to F2P titles which are then monetised via in-game purchases and add-ons” explained research author Lauren Foye.

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Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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