USD40 Billion Worth of Untapped Market Opportunities for Brazilian MNOs in the Premium Mobile Services Segment

Commverse

 

CommProve via a whitepaper “Brazil & The Appetite for Premium Services” reveals that 60 per cent of Brazilians are so frustrated by unreliable mobile signals that they would happily pay a premium for guaranteed mobile connectivity. The research also shows that operators are missing out on revenues of over R$3.4 billion per month as phone owners claimed they would be willing to pay up to R$50 per month, in addition to their existing tariff, for priority signal. With over 56 per cent of Brazilian mobile users losing signal at least three times a month, subscribers are less attracted to offerings favoured in developed markets, such as text message bundles, than high quality service. Whilst 46 per cent of respondents would move operator for better signal, and 33 per cent for a better phone, only 9 per cent would move for a bigger text messaging package.

Dr. Lars Pedersen, CEO of CommProve comments: “These results highlight that Brazilian subscribers clearly value service and that they are willing to pay a premium for it. With premium pricing models, Brazilian operators have an opportunity to both increase subscriber satisfaction and generate new, long-term revenue opportunities. They should seize that opportunity immediately.”  Read More BRAZILIAN OPERATORS MISS OUT ON OVER R$40 BILLION PER YEAR FROM PREMIUM SERVICES

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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