According to Broadbandtrends, an independent market analysis and consulting firm specializing in the coverage of network transformation activity related to fixed and mobile broadband infrastructure and services, service providers are looking to offer new services that can leverage on their broadband infrastructure to drive new revenues and increase customer loyalty. Smart home services appear as the new revenue opportunity for service providers based on the findings from Broadbandtrends' survey that covered 67 service providers from all major regions (North America, CALA, EMEA and Asia Pacific).
Key findings;
The overwhelming driver for deployment of Smart Home Services is the new revenue opportunity, followed closely by customer retention
Home Automation and self‐monitored Home Security Services are the most widely deployed Smart Home Services
Key Challenges for both Smart Home Services and Premium IT Support Services include Marketing & Selling , Vendor/Partner Selection, Customer Support and the Uncertainty of the Business Opportunity
The sweet‐spot for Smart Home Services monthly fees is $20‐$30USD (15 EUR to 23 EUR)
An overwhelming percentage of respondents plan to offer broad support for their Premium IT Support service, rather than limiting it to devices and services they sell
Operators are more likely to partner for Smart Home Services than Premium IT Support Services
“In many regions broadband penetration is reaching a saturation level, where new subscriber growth will be limited, notes Teresa Mastrangelo, principal analyst with Broadbandtrends. “As such, broadband operators are increasingly looking towards “smart services” – such as home security, home automation, and energy management, as well as expanded support services as new revenue streams.” Read More ''Global Survey Confirms SmartHome Services Key toNew RevenueOpportunities