Online Presence and Internet-Of-Everything Open Up $460 Billion Potential Revenues

According to a Zogby Analytics poll commissioned by Cisco, online presence and  Internet of Everything (IoE) opens up opportunity worth more than $460 billion over the next 10 years. It also shows that the new tech-savvy shoppers, making up nearly 50% of all Americans, overwhelmingly looking for ways to use smartphones and the Internet to save time and money while shopping in stores. The survey also finds that stores score higher preference when they offer free Wi-Fi, apps for smartphones, the ability to order out-of-stock items while in a store and digital couponing. Availability of Smartphone apps or other forms of online store are another factor for more than 60 percent of tech-savvy shoppers to visit a shop or a store. 

Blair Christie, Senior Vice President and Chief Marketing Officer of Cisco"Consumers want the best of both worlds this holiday season – they want the social aspects of in-store shopping coupled with the benefits enabled by the Internet of Everything," said Blair Christie, Cisco senior vice president and chief marketing officer.  "This study shows that retailers who make investments in advanced technologies will be rewarded by tech-savvy shoppers with a larger discretionary income as well as build increased brand loyalty with young shoppers." Read More ''The $460 Billion + Opportunity: More Than 60 Percent of U.S. Tech-Savvy Shoppers Will Choose Stores Based on Ability to Offer Online Services'

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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