"Consumers want the best of both worlds this holiday season – they want the social aspects of in-store shopping coupled with the benefits enabled by the Internet of Everything," said Blair Christie, Cisco senior vice president and chief marketing officer. "This study shows that retailers who make investments in advanced technologies will be rewarded by tech-savvy shoppers with a larger discretionary income as well as build increased brand loyalty with young shoppers." Read More ''The $460 Billion + Opportunity: More Than 60 Percent of U.S. Tech-Savvy Shoppers Will Choose Stores Based on Ability to Offer Online Services'