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OTT Videos hitting TV screens, Attracting 75% of Young Adults

OTT Videos hitting TV screens, Attracting 75% of Young Adults

 

According to a new report by the NPD Group for Connected Intelligence Applications and Convergence, people from the age cohort of 18-34 access Over-the-Top (OTT) video content such as YouTube and Netflix most prominently via connected TVs. Out of this, 75 percent use their connected TV to view OTT video compared to 68 percent who use their connected TV to watch channels from their pay-TV providers such as cable, satellite, or telecom TV. The research also shows that 81 percent of streaming media player owners use a connected TV screen to access OTT video content.  This is followed by connected Blu-ray Disc player owners (77 percent), connected video game consoles owners (73 percent), and consumers with their TV directly connected to the Internet (66 percent).

 

Base: Own and use TV connected directly or through another device Source: The NPD Group/Connected Intelligence, Application & Convergence, Q2 2013

 

John Buffone, director of devices, NPD Connected Intelligence.“The younger consumer has come to expect a broadband experience from any screen they come in contact with, and their TV is no exception,” said John Buffone, director of devices, NPD Connected Intelligence.  “The pendulum is continuing to shift among younger viewers as each quarter we see more homes connecting their TVs to the Internet.  The pace by which networks develop their digital services for the TV screen will increasingly drive brand equity, viewership, and subscriptions among the critically important under 35 demographic who has become captivated by the availability of OTT video.” “Increasing usage of OTT video services on the TV is opening up new opportunities for networks and pay-TV operators.” said Buffone. “We could see pay-TV operators offering their subscribers services such as Netflix, and Networks’ distribution strategies expanding beyond traditional pay-TV outlets. Increased content access and availability would be a win for the consumer, content owner, and operator.” Read More  Connected Intelligence Applications and Convergence Report 

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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