Yankee Group, the preeminent research and advisory firm in the Mobile Segment, conducted an analysis of the top mobile brands based on the Interbrand's 'Best Global Brands 2013' annual study report which saw Apple emerging as the No.1 brand, outdoing Coco-cola which reigned on top for the past 13 years. According to Interbrand's list, Google ranks at No.2 while Microsoft ranks at No. 5 and Samsung ranks at No. 8. The listing placed Amazon at No.19 and Facebook at No.52. The Yankee Group’s Four Horsemen of Mobility, analysed the big brands in the mobile sphere by their revenue models and impact on mobility. The analysis depicts the increasing importance of the mobile culture and the impact of big brands in promoting the culture and changing the way we live.
“This is not surprising considering how essential mobility is to our daily lives. Yankee Group’s most recent surveys find 65 percent of consumers say they need to be connected to the Internet at all times, 61 percent say their phone is highly important to their social lives and 60 percent say they frequently use their mobile device for entertainment. Apple not only changed consumer behavior, but the company is also the poster child for the entire customer experience across brand, products/services, channel/delivery and operations. However, it’s extremely important to remember that technology brands can disappear quickly. A technology company delivering a 13-year No. 1 reign would be miraculous. It wasn’t too long ago that BlackBerry was the iconic brand, and BlackBerry’s is just one of the lessons learned from other past technology poster children.” said Yankee Group Research Director Sheryl Kingstone.
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