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The need for more specific solutions drives product innovations. In the mobile broadband segment, product innovations are led not only by the availability of niche technologies that enable the roll-out of creative add-on features, but are also spurred by the market's demand for newer and better products. One of the key factor that enables the service providers to bring to market such products and services is the product lifecycle management strategies that provide valuable insights to the actual market demand and the complexities of managing and maintaining the delivery of end-to-end services for customers. Amdocs, the leading provider of customer experience systems and services, today released the results of a survey, conducted by Telesperince, which shows that the majority of service providers, globally, plan to invest in Product Lifecycle Managmement (PLM) solutions that can allow them to introduce and manage more products, faster and at a lower cost. Some of the key findings of the survey are as follows:
PLM complexity is overwhelming: in reality, it takes an average of over two months more than expected to launch a new product and the involvement of 23 organizational stakeholders; 26 percent of respondents reported they didn't know the cost of the process A massive revenue loss: service providers are investing an average of 10 percent of their revenue in PLM, but are able to launch only 48 percent of viable product ideas The single, centralized catalog approach is crucial: 47 percent of respondents said their companies have already begun centralizing their product information and another 44 percent plan to do so within the next 24 months A move towards off-the-shelf: 44 percent of respondents said they intend to buy a commercial, off-the-shelf solution by 2015; only 16 percent intend to build a PLM solution in-house. "Service providers struggling to launch viable product ideas are going to find it difficult to compete with more agile operators, let alone over-the-top (OTT) players and virtual network operators," said Teresa Cottam, chief strategist at Telesperience. "It's really important that service providers ensure they have an end-to-end PLM solution that can deal with the scale and complexity their business models are likely to bring, or the PLM bottleneck could choke future revenue streams."
"The majority of service providers today use siloed, manual and semi-manual processes to manage their different products," said Rebecca Prudhomme, vice president of product and solutions marketing at Amdocs. "The research shows they are losing twice. They are missing potential cost savings they could have achieved by moving to centralized and automated processes, and also the potential revenue from new products they could have introduced."
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