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The upcoming Gartner Symposium/ITxpo 2013, which is to be held in Orlando from October 6 -10 this year, is expected to garner great interest as it covers some key trends in the mobile segment, including the growth in the mobile app market. Gartner is a leading information technology research and advisory company that delivers technology-related insights to facilitate decision making for players in the segment. According to Gartner's recent news release on this topic, Mobile app stores will see annual downloads reach 102 billion in 2013, up from 64 billion in 2012. Total revenue in 2013 will reach $26 billion, up from $18 billion in 2012. Free apps will account for 91 percent of total downloads in 2013 (see Table below). Gartner said that in-app purchases (IAPs) will account for 48 percent of app store revenue by 2017, up from 11 percent in 2012.
Table 1. Mobile App Store Downloads, Worldwide, 2010-2016 (Millions of Downloads)
Source: Gartner (September 2013)
"We expect strong growth in downloads through 2014, but growth is forecast to slow down a bit in later years," said Sandy Shen, research director at Gartner. "The average downloads per device should be high in early years as users get new devices and discover the apps they like. Over time they accumulate a portfolio of apps they like and stick to, so there will be moderate numbers of downloads in the later years."
"Free apps currently account for about 60 percent and 80 percent of the total available apps in Apple's App Store and Google Play, respectively," said Brian Blau, research director at Gartner. "iOS and Android app stores combined are forecast to account for 90 percent of global downloads in 2017. These app stores are still increasingly active due to richer ecosystems and large and very active developer communities. However, we expect average monthly downloads per iOS device to decline from 4.9 in 2013 to 3.9 in 2017, while average monthly downloads per Android device will decline from 6.2 in 2013 to 5.8 in 2017. This relates back to the overall trend of users using the same apps more often rather than downloading new ones."
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