Three's new roaming experience is set to impress its UK subscribers. Its 'Feel At Home' concept offers its subscribers who are travelling overseas the same UK price plan as they would have in the home country, which means that upon reaching their destination, they can just resume their calls, text and continue browsing without checking for local rates and connection options. The service is initially available for those travelling to the Republic of Ireland, Australia, Italy, Austria, Hong Kong, Sweden and Denmark. The 'Feel At Home' feature is offered to customers who are on monthly, Pay-As-You-Go, SIM-only, mobile broadband and business plans and also allows reduced rate roaming when the subscribed quota is used-up.
Thomas Malleschitz, marketing director at Three, said: “We want to make sure our customers have the best possible mobile experience. By abolishing expensive roaming charges in select countries we are allowing our customers to get even more value from their minutes, texts and data abroad by removing the fear associated with staying in touch while travelling.”