Global Location-Based Services Market will Reach Revenues of $10.7 billion in 2013 :The New Face of Mobile Advertising and Social Media

According to Visiongain's 'Location-Based Services Market 2013-2018: The New Face of Mobile Advertising and Social Media' report, the global location-based services market will reach revenues of $10.7 billion in 2013. The report claims that the location-based services (LBS) utilise both network assets and in-device components to deliver mobile applications predicated on the user's position. These services open the doors for mobile advertisers, marketers, operators, and application designers to create highly relevant, contextual, immediate, and targeted products. Given the high rate of success proven by LBS, players in the mobile value chain are rapidly appropriating this new type of media delivery, which promises to deliver great value to advertisers and utility to end-users.

The report providescomprehensive analysis of various areas impacting the LBS solutions and include, among others, the LBS market prospects, regional LBS market forecast, key points on how to drive popularity of an LBS app and different strategies for monetising LBS in a competitive market environment, LBS value chain through examination of their positioning, products, services, focus, strategies and SWOT analysis of competitive factors. 

Source - Visiongain (August 29, 2013)

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