EE produced the first ever 4GEE Mobile Living Index using statistics from its 4G mobile network and customer surveys. The results highlight interesting changes to customer behaviour after having access to 4G services. Use of home broadband and public WiFi dipped as more and more 4G subscribers could access high speed internet on their mobile devices such as smart phones and tablets. Some of the key highlights from the Index (Download EE Mobile Living Index) include:
One in four ultra-social Britons check social apps more than ten times a day on their 4G smartphone or tablet
Survey reveals Facebook, Twitter and Instagram are the UK’s favourite social media apps over 4G
People sharing videos and pictures, leading to network upload traffic overtaking download at key events
One in three streaming more video over 4G than they did using 3G, with BBC iPlayer, Netflix and Sky Go the favourite TV services
71% shopping on their 4G smartphone or tablet, with men three times more likely than women to spend over £200 a month on their mobile.
Pippa Dunn, Chief Marketing Officer, Consumer, EE said: “The way our 4GEE customers are using their mobiles and tablets has evolved significantly since we brought superfast 4G to the UK just ten months ago. “EE’s introduction of 4G to Britain is giving customers new flexibility and independence. It lets them share more, stream more, and spend more while on the move.
“EE’s 4G coverage now reaches nearly 60% of the UK. We are entering a new digital era, the era of the ‘always online’ generation.”
Fotis Karonis, Chief Technology Officer, EE said: “A large proportion of activity on our 3G network is web browsing. But on 4G customers enjoy traditionally fixed line activities such as shopping, watching movies and catching up with TV on their mobiles. It is a real evolution, with a quarter of our customers now spending more than three hours a day on the mobile internet.