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Check out the infographic
Alcatel Lucent released new infographics in their blog, discussing trends in data consumption and the business case for better product bundles, especially shared data plans. Increasing number of smart devices within a household and increasing dependency on data by almost every member of the family will be the major factors driving operators to offer the shared data plans apart from the availability of home WiFi and cost effective packages from operators who are quick to capitalise on the opportunity to increase their subscriber base.
'Additional benefits to carriers include being able to drive fast 4G LTE device take-up while removing competition on voice and SMS. Carriers can also enjoy reduced OPEX through less of a need for contact center interactions, while their brand gets a boost through an improved customer perception and loyalty. Customer satisfaction on shared mobile data plans has been shown to be higher than that on traditional plans, at 78 per cent, while customers signed up to shared plans also now spend $30 more per household per month. The message is clear; customers want shared mobile data plans now, so what are you waiting for? Daisy Su, Senior Marketing Manager, IP Platforms, Alcatel-Lucent.
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