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Smart devices and the widespread deployment of 3G and 4G LTE have spurred the mobile broadband sector to grow at an accelerated rate the last few years, compounded by the availability of mobile apps, especially those that provide social networking features. Another driver has emerged to spur the segment further and that is the mobile TV and Video market. According to Juniper's Research Report, Mobile/Tablet TV & Video: Content, Broadcast & OTT Strategies 2013–2017, the mobile TV and video market is poised to grow phenomenally in years to come and players in the market have already booked large revenues to date. The sub-segment is expected to reach revenues of $9.5 billion in 2017 from $4.5 billion this year.
Contributing the growth of the mobile TV and video is off course the higher bandwidth that comes on the 4G technology and the prevalence of cost-effective options such as WiFi offloading and the availability of streaming subscription services and pay-per-tittle content that are being adapted for smart mobile devices. The report also highlighted that North America, Europe and Far East and China are expected to make up 80% of the market for these sub-segment while the upcoming World Cup and Olympics are expected to make Latin America an important market for Mobile TV. The new ‘Mobile TV & Video ~ Cutting the Cord’ whitepaper is available to download from the Juniper website together with further details of the full report.
Report author Sian Rowlands commented that “In order to be truly successful in the future, I think we will see players emerge who are prioritising their customers’ preferences; they will do this by utilising cloud technology, allowing consumers to resume playback on different devices, and enabling offline viewing”.
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