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Russia Offers Huge Market Opportunities for Mobile Video Optimization Solutions for its 3G Networks

Russia Offers Huge Market Opportunities for Mobile Video Optimization Solutions for its 3G Networks Opera Software
Opera Software

 

Skyfire, Opera’s cloud-based mobile-video-optimization unit combined its global data on mobile video network loads with extensive bandwidth test data from wireless network authority, OpenSignal, using recent data from 2013 on Russia’s networks. The study finds that 37% of all videos that play on Russia’s 3G networks suffer from stalling and rebuffering, resulting in frustrated users and high video abandonment rates. The survey also finds that 28% of videos played on 3G networks in the country encounter significant stalling, defined as stalling or buffering for more than 10% of a video's overall playback time.

According to Skyfire’s findings, over 96% of all videos played on 2G suffered from significant stalling, and over 99% - virtually all - measured videos experienced at least some stalling. The research which is in line with recent data by On Device Research study, also shows that on Russian 3G networks, over 16% of all video streams ran at bitrates of 300 kilobits per second (kbps) or less, a very low speed for video playback on mobile devices.

Opera says, over the mobile devices, HD video requires five to ten times higher bandwidth, and the immensely popular auto-play videos within the Vine and Instagram apps use a much higher bitrate (900-1300 kbps); therefore they will not typically play without frustratingly long start times.  

 

“Mobile video consumption in Russia is set to skyrocket during the upcoming Winter Olympic Games in Sochi, giving mobile operator networks a serious test. With 2018’s FIFA World Cup also taking place in Russia, the country's mobile networks will continue to experience surges in mobile video,” says Nitin Bhandari, SVP of Products, Operator Solutions, Opera Software.

“Russian operators have the opportunity to couple their regional LTE rollouts with mobile video optimization to expand capacity across 2G, 3G and 4G networks nationwide. Thanks to the surgical, cloud-based and NFV- ready (Network Functions Virtualization) solutions now available, such as Opera’s Rocket Optimizer, Russian operators can address the serious concerns of its customers quickly and flexibly.”

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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