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Latest News | Mobile Advertisement Solution

TIM Brazil Partners Gemalto to Develop New Mobile Marketing Solution

TIM Brazil has established an exclusive partnership with Gemalto to develop a new mobile marketing tool for monetization and to…

Three UK to Trial Ad-Block Technology to Improve Customer Experience

Three UK has revealed the first step in its plans to revolutionize the mobile advertising experience by trialling an ad-blocking…

App Advertising Optimized by Location Context to Reach $44B by 2020

App advertising, using context and location targeting, will exceed $44 billion by 2020, up from an estimated $13 billion last…

Oi Brazil Launches Gemalto SmartApp Mobile Marketing Solution

Brazilian mobile operator Oi, with nearly 50 million subscribers launches Gemalto's new SmartApp solution to expand its mobile marketing offering.…

Flash Networks Monetization Platform Powers AIS N.O.W Customer Loyalty Service

Mobile data optimization and monetization solutions provider, Flash Networks, announced that Thai operator AIS’s N.O.W service is powered by Flash…

Personalized Services, Advertising, M2M and Identity Verification Drive Telco Co-Monetization Trends for 2016

By the turn of this year it is a common wisdom in telecom industry that telcos need to reinvent themselves…

Telenor Acquires Ad-Tech Startup Tapad for $360 million

Telenor Group has entered into an agreement to acquire approximately 95% of Tapad, a New York-based startup for USD360 million. …

Mobile Advertising: What Not To Expect in 2016

Like many around this time of year, I was asked to write a piece on what could we expect in…

AT&T AdWorks, Opera Mediaworks Trial Integrated Advertising Across TV, Smartphones & Tablets

AT&T AdWorks, the advanced advertising arm of the second largest mobile operator in the US is trialing the ability to…