Info Image

Latest News | Mobile Advertisement Solution

Indosat Ooredoo, OTM Partner to Deliver Mobile Advertising Offering in Indonesia

Indosat Ooredoo, Indonesia’s leading digital telco, and Out There Media (OTM), a global leader in mobile advertising and data monetization, announced…

Programmatic Advertising to Play Growing Role in Margin Expansion for Pay TV Providers in 2021

As network service providers (NSPs) look beyond traditional revenue streams to address growing competition and changing customer expectations, new revenue…

Commentary: Enhancing User Trust and Transparency with iOS 14's 'Opt In' Policy

3 years ago
Three months after its first preview at the company's Worldwide Developers Conference, Apple released its fourteenth and most current version…

Synamedia Launches Addressable Advertising Solution for Pay-TV and Broadcasters

Synamedia last week introduced Iris, a sleek new addressable advertising solution. Iris will create addressable advertising opportunities for pay-TV and…

Comscore, JW Player Partner to Delivers Contextual Targeting for Video Advertising

Comscore and JW Player, a leading independent video platform, this week announced the integration of Comscore across the JW Player…

Quick Take: ADA on Telco OSS at TM Forum's Digital Transformation Asia DTA 2019

4 years ago
At the recently concluded Digital Transformation Asia 2019 (DTA 2019) event by TM Forum, Tara Neal, Executive Editor of The…

O2 Launches First Live TV Ad Powered by 5G

O2 UK showcased the world’s first live TV advert, powered by 5G, and aired live on ITV during the England…

Tru Optik Enables Oracle Audience Data Available to OTT/CTV Advertisers

Tru Optik announced an agreement with Oracle Data Cloud to make Oracle’s audience data available for OTT/CTV campaigns through Tru…

A New - But Brief - Window of Opportunity for Mobile Carriers in the Age of Data

5 years ago
The Cambridge Analytica scandal has brought to light for consumers exactly how much personal data Facebook and other companies may…