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Latest News | Mobile Advertisement Services

Redbox Taps TiVo’s Personalized Content Discovery Platform

TiVo announced that Redbox, a leading provider of digital VOD service in the US tapped TiVo to deliver engaging, personalized…

Amazon's IMDb Launches Freedive - A Fee, Ad-Supported Streaming Video Channel

Amazon's IMDb announced the launch of IMDb Freedive, a free, ad-supported streaming video channel available in the United States on…

AT&T Rebrands Ad-Tech Unit with Launch of Xandr

AT&T announced the launch of Xandr, its new ad-tech company led by its advertising and analytics head Brian Lesser as…

Singtel's Amobee to Acquire Videology Assets for about $101 million

5 years ago
Singtel subsidiary Amobee has emerged as the winner in the court supervised auction to acquire certain assets from Videology, a…

AT&T to Acquire Digital Ad Platform AppNexus, Reportedly for $1.6B

AT&T has entered into an agreement to acquire AppNexus, a technology company that operates a leading global advertising marketplace. AT&T…

Cable Giants Comcast, Charter, Cox Form New Data Driven Advanced Ad Group

Charter Communications, Comcast and Cox Communications, owners of NCC Media, recently announced they are creating a new division within NCC…

Telcos as Banks, Platforms and Marketing Powerhouses

Mobile operators are under growing pressure to change. Over the past few years, subscriber and revenue growth has remained flat…

AT&T Names Kirk McDonald CMO of New Ads Company

AT&T has named Kirk McDonald as CMO of AT&T’s advertising and analytics company. The new company, established in Fall 2017…

The Carrier Cure: Turning Mobile “APPathy” into Opportunity

6 years ago
Wireless Carriers have long been eager to enter into the mobile advertising game. We’re continuing to see strategic decisions being…