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Redbox Taps TiVo’s Personalized Content Discovery Platform
Technology & Solutions
5 years ago
TiVo announced that Redbox, a leading provider of digital VOD service in the US tapped TiVo to deliver engaging, personalized…
Amazon's IMDb Launches Freedive - A Fee, Ad-Supported Streaming Video Channel
Services and Innovations
5 years ago
Amazon's IMDb announced the launch of IMDb Freedive, a free, ad-supported streaming video channel available in the United States on…
AT&T Rebrands Ad-Tech Unit with Launch of Xandr
Mobile Network Operators G&P
5 years ago
AT&T announced the launch of Xandr, its new ad-tech company led by its advertising and analytics head Brian Lesser as…
Singtel's Amobee to Acquire Videology Assets for about $101 million
Solution Vendors M&A
5 years ago
Singtel subsidiary Amobee has emerged as the winner in the court supervised auction to acquire certain assets from Videology, a…
AT&T to Acquire Digital Ad Platform AppNexus, Reportedly for $1.6B
Mobile Network Operators M&A
5 years ago
AT&T has entered into an agreement to acquire AppNexus, a technology company that operates a leading global advertising marketplace. AT&T…
Cable Giants Comcast, Charter, Cox Form New Data Driven Advanced Ad Group
Services and Innovations
6 years ago
Charter Communications, Comcast and Cox Communications, owners of NCC Media, recently announced they are creating a new division within NCC…
Telcos as Banks, Platforms and Marketing Powerhouses
Services and Innovations
6 years ago
Mobile operators are under growing pressure to change. Over the past few years, subscriber and revenue growth has remained flat…
AT&T Names Kirk McDonald CMO of New Ads Company
Leadership and Management
6 years ago
AT&T has named Kirk McDonald as CMO of AT&T’s advertising and analytics company. The new company, established in Fall 2017…
The Carrier Cure: Turning Mobile “APPathy” into Opportunity
Expert Opinion
6 years ago
Wireless Carriers have long been eager to enter into the mobile advertising game. We’re continuing to see strategic decisions being…
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