Former Swissscom executive, Alexandra Reich has been appointed CEO of Telenor Hungary, taking over from Christopher Laska who will assume a new role as the Senior Vice President (SVP) Board Governance and Partner Relations Asia. Reich was also named as Executive Vice President (EVP) of Telenor Group.
Laska has served as CEO of Telenor Hungary since January 2011 and has previously been CEO of Telenor Montenegro and Head of Corporate Affairs in Telenor Serbia.
Reich, 53, has served as EVP and Head of Mobile Business for Swisscom Enterprise since 2014, after joining the Swiss company in 2009. Reich holds a Business Management Degree from Vienna University of Economics and Business Administration in Austria.
Having initially started her career in investment banking, Reich became a pioneer in the online business with her first own digital business start-up in 1986. In 2001, Reich joined the telecommunications industry, holding roles at VIAG Interkom, General Manager of T-Online Austria, Chief Operating Officer (COO) at 3G Hutchison Austria and COO for private customers at Sunrise in Zurich.
Telenor Hungary is the country’s second largest mobile operator with a market share of approximately 30 per cent, 3.2 million mobile subscriptions and more than 1,000 employees.
Sigve Brekke, President and CEO of Telenor Group
I am very pleased to welcome Alexandra Reich as CEO of Telenor Hungary and part of my management team. Her understanding of customers’ digital ambitions, her in-depth knowledge of the telecoms industry and her entrepreneurial drive makes me confident that she is a great addition to our team and will continue to take our Hungarian business forward.
Alexandra Reich, In-coming CEO, Telenor Hungary
After many years in telco, working with challengers in Germany, Austria and seven years with the Swiss incumbent, I felt it was time to take this exciting opportunity. My expertise has always been in Marketing & Sales and within the last years I have learned a lot about customer experience design and the power of customer centricity, especially in the digital world.
