Big data analytics startup Guavus has appointed Roger Brooks as Chief Scientist. Brooks has held various executive positions including an eight-year tenure at Hewlett-Packard, most recently as Chief Architect in the new HP Software. Prior to that he was Distinguished Technologist and Chief Scientist in HP's Marketing Optimization business, where he was responsible for marketing analytics. He also served as CTO for Applications at HP Autonomy, driving innovations for next-generation products.
Before joining HP, he co-founded and led start-ups in the information analytics and mobile data services spaces including pioneering the development of systems for multimedia networking and the delivery of video to cell phones. He holds numerous patents and is also a published author on analytics topics including text mining, behavioral analytics and multi-channel marketing optimization.
Brooks spent the first half of his career in academia as a theoretical particle physicist at Stanford University and M.I.T., where his last position was Associate Professor of Physics.
Anukool Lakhina, CEO and Founder of Guavus
His real-world experience in using analytics for actionable insights will bring value to our customers who are looking to drive costs out of their business, generate new revenue streams and transform into data-driven businesses.
CRoger Brooks, Chieft Scientist, Guavus
Guavus is pioneering the use of analytics to provide extremely precise, contextual insights that translate directly into action. This results in better customer experiences, more personalized care, and more efficient network operations.
