AT&T named F.Thaddeus Arroyo, who served as president of AT&T Technology Development, as chief executive officer (CEO) of its newly acquired Mexican unit, lusacell. He will replace Grupo Iusacell SA’s Adrian Steckel. Arroyo, AT&T 19 years veteran is known for successfully transforming AT&T’s technology innovation strategy to become an innovation-fueled organization.
The US$2.5 billion acquisition of lusacell from Grupo Salinas was completed this week and is expected to enable AT&T to tap into a combined market covering more than 400 million people, creating a strong position for the service provider within the North American market. It will also provide AT&T a better positioning to tap into the faster-growing Mexican market, giving the service provider room for growth compared to the relatively saturated US market. Lusacell has around 9.2 million wireless subscribers and its wireless network covers 70 percent of Mexico's population of 120 million people.