Ericsson, Wednesday announced the appointment of Helena Norrman as the Chief Marketing and Communications Officer and Senior Vice President Marketing & Communications to lead the newly created Marketing & Communications unit to support business growth, build brand and company transformation. Norman steps into the new role from her current position as the Chief Communications Officer and will remain member of Ericsson's Executive Leadership Team.
According to a statement by Ericsson, the new Marketing and Communications function which will be effective from the 1st of November will combine resources and responsibilities from current Communications and Marketing operations on group level to efficiently support Ericsson's market leadership and transformation to becoming a software and services centric ICT player.
Very excited and very proud to take a next step with marketing and comms combined! @ericsson http://t.co/X39MSat2Ev”
— Helena Norrman (@helenanorrman) October 22, 2014
Hans Vestberg, President and CEO at Ericsson
The new Marketing and Communications function takes on the important task to translate our Networked Society Strategy into effective and efficient global activities to build brand and perception in support of business growth and company transformation.
Helena Norrman
Marketing and Communications will play a central role in our success as a company going forward and I am excited about taking on this new challenge. We have a great story as a company and an experienced global team. I am convinced that this will be a strong asset for us as we continue our journey into the Networked Society
