Rogers Communications announced the appointment of Jordan Banks as President of Rogers Media, a diverse media and content company in Canada. Banks will succeed Rick Brace who will be retiring at the end of the year.
Banks has more than 20 years of experience in the media, sports, and technology sectors. A visionary, digital leader, he brings deep global content experience and a proven track record of driving growth. He joins us from Facebook and Instagram Canada, where he was Managing Director for seven years. At Facebook, he also served as Global Head of Vertical Strategy, helping the company grow its business in multiple countries. Banks also led eBay Canada, was the CEO of a leading global sports IPTV company, and worked at the NHL Players’ Association in international business and licensing.
Banks’s mandate will include overseeing the current $2 billion Rogers Media business across Sportsnet, Citytv, OMNI Television, Radio, the Toronto Blue Jays and TSC, with a focus on driving growth across sports and local in a digital world.