Coriant has announced the appointment of Sandra Krief as Managing Director for North America.
In this position, she will be responsible for sales operations, business development, channel strategy, and customer support throughout the U.S. and Canada. Based in New York City, Krief will report directly to the company’s Chief Customer Officer and EVP of Global Sales and Digital Marketing, Homayoun Razavi.
As an accomplished industry veteran with more than 20 years of experience in service provider and enterprise sales, Krief brings to Coriant strong technical, sales and leadership skills coupled with proven financial acumen.
Previously, Krief served as Global VP at BroadSoft, a Cisco company, where she oversaw the company’s largest global customers including Verizon, AT&T and Sprint. There, she generated record sales while bringing a customer-centric vision to strategic product launches with BroadSoft’s largest customers.