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Coriant Appoints Former Broadsoft VP Sandra Krief as MD for North America

6 months ago
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Coriant Appoints Former Broadsoft VP Sandra Krief as MD for North America Image Credit: Coriant

Coriant has announced the appointment of Sandra Krief as Managing Director for North America.

In this position, she will be responsible for sales operations, business development, channel strategy, and customer support throughout the U.S. and Canada. Based in New York City, Krief will report directly to the company’s Chief Customer Officer and EVP of Global Sales and Digital Marketing, Homayoun Razavi. 

As an accomplished industry veteran with more than 20 years of experience in service provider and enterprise sales, Krief brings to Coriant strong technical, sales and leadership skills coupled with proven financial acumen.

Previously, Krief served as Global VP at BroadSoft, a Cisco company, where she oversaw the company’s largest global customers including Verizon, AT&T and Sprint. There, she generated record sales while bringing a customer-centric vision to strategic product launches with BroadSoft’s largest customers. 

Homayoun Razavi, Chief Customer Officer and EVP, Global Sales
As an accomplished sales executive, she will play a critical role in growing our strategic accounts, helping to drive new opportunities for our industry-leading portfolio of open and software-driven solutions, while building traction for our newly introduced multi-sided platform partner program.

Sandra Krief, MD North America, Coriant
North America represents one of Coriant’s largest regions in terms of growth opportunity as service providers, web-scale operators, enterprises, and cable/MSOs brace for the impact of 5G, IoT, edge compute, and other service-enabling technologies.

 
 
 

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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