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AT&T Names Kirk McDonald CMO of New Ads Company

AT&T Names Kirk McDonald CMO of New Ads Company Image Credit: AT&T

AT&T has named Kirk McDonald as CMO of AT&T’s advertising and analytics company.

The new company, established in Fall 2017 in anticipation of the closing of the Time Warner merger, will create a new, innovative advertising platform focused on transparency and brand-safe placement in premium content across screens. As CMO, Kirk is responsible for the creation and implementation of the marketing strategy for the company.

Kirk brings over 25 years of experience working with the world’s leading brands, media companies and advertising technology providers. He joins AT&T from PubMatic, a leading advertising technology company, where he was responsible for the company’s go-to market functions worldwide. Prior to PubMatic, Kirk was president of Digital at Time.

Kirk reports to Brian Lesser, whose role as chief executive officer of AT&T Advertising and Analytics was previously announced.

Chang-Seok Seo, EVP and Head of Network Strategy Unit, KT
Kirk brings invaluable experience in the media and advertising technology space,” said Brian Lesser, CEO of AT&T’s advertising and analytics company. “He is a transformational leader – one of many who will join AT&T as we invest in and build a new kind of advertising business.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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